Saturday, April 06, 2013

How the Brain Shops, and Why It Likes Online Shopping

How the Brain Shops, and Why It Likes Online Shopping:
Hopefully by now, it's becoming common knowledge in our industry that our customers (mostly women) are spending their shopping time online. Instead of beating a dead horse and discussing that fact in more depth, with this blog post I'd like to explore a little more about the ‘why?' factor: Why is she shopping online? She's shopping online for a number of reasons, but here are the top drivers: • It...

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